Create a packaging system for an existing brand of beer or wine, and rebrand it to give it a new life. Design a series of labels with the new identity system. I chose to rebrand High Water Brewing, a San Jose based craft beer brewery, which focuses on produce flavored beers.
Approach / Flavorful World
The goal was to make the brand more unique, creative and high quality represents the brand soul and mission in the premium beer market. I wanted to provoke people’s curiosity about High Water’s flavored beers. I used my illustrations to portray the process of making craft beers. Each label was designed different colors and illustrations were based on various flavors.