To create a unique and ownable brand identity that captures the essence of the Palm brand. While a logo on its own cannot bear the weight of every brand tenet or attribute, it should evoke a high level understanding
or connection to the product, experience, or benefit. The identity should function well across multiple applications and mediums, in various formats and sizes.
Concept: The Essentials
Life is about balance, and Palm’s role in that is inspiring people to be both connected and present. This mark represents the nature of such balance by stripping away the unnecessary and focusing on the essentials.